Numbers ... E-commerce

€ 81.7 billion 
… was the turnover for French e-commerce in 2017. 

The number of purchases made by French cybershoppers in 2017 grew radically with 1.2 billion online transactions, up 20 percent compared to 2016. Apparel is at the top of the list for internet purchases, ahead of cultural products and tourism, with 60 percent of online shoppers buying fashion. The biggest fashion consumers are still the 15 to 25 year olds. Their average internet baskets are catching up to in-store baskets and their average annual budget is €575. E-commerce sales should top the €90 billion mark in 2018.   

Sources: Fevad, CSA