TRAFFIC 2020 ...
Traffic joins Who’s Next
Traffic, the services trade-show for fashion brands, created by the Fédération Française du Prêt à Porter Féminin in 2015, is joining Who’s Next for its 5th edition.
After holding 4 editions at Carreau de Temple in Paris, which brought together 80 exhibitors from across 5 sectors (Fashiontech, Retail, Marketing, International and Human) during its last edition, the next edition will take place from the 4th to 7th of September 2020 at Porte de Versailles with the Who’s Next trade-show.
This next edition will be co-developed by the teams at the Fédération Française du Prêt à Porter Féminin and WSN Développement, which organises the Who’s Next, Premiere Classe and Impact events.
For Pierre-François Le Louët, President of the Fédération Française du Prêt à Porter Féminin: “The Fédération Française du Prêt à Porter Féminin created the Traffic trade-show in 2015 which is recognised by brands today as the unmissable rendez-vous for innovation in our profession. It is time for Traffic to accelerate its development through a professionally recognised event. By joining Who’s Next and Impact, Traffic completes an already cutting-edge selection in September in Paris.”
For Frédéric Maus, the CEO of WSN Développement: “Following the success of the launch of Impact in September 2019 in order to react to the rightful expectations of the sector’s stakeholders in terms of sustainable development, it only seemed natural to us to approach the Traffic trade-show, a key player in innovation for fashion brands. Alongside Who’s Next, two other events will be taking place next September from the 4th to 7th: Impact and Traffic, which will enable Paris to considerably strengthen its “Market Week”. Welcoming nearly 1,400 ready-to-wear, accessories, beauty and lifestyle exhibitors, and 45,000 visitors both French and International, thus Who’s Next strengthens its selection and is positioning itself as a real solution provider. Moreover, we truly want to keep the spirit of Traffic that has led to its success and also to thank the Fédération Française du Prêt à Porter Féminin for trusting us to further the development of such a unique event.”
As an unmissable event for fashion brands and a real business accelerator, Traffic will bring the diversity of its many sectors to the visitors and exhibitors at Who’s Next with the following objectives:
- To present fashion brands with a unique selection of efficient, innovative solutions which are both French and international,
- To be a space for exchanges and opportunities for all key players in the industry,
- To support observations regarding key challenges in the sector with an exclusive programme
“The conference and workshop programme organised alongside the event, by both the Fédération Française du Prêt à Porter Féminin and Who’s Next, with help from DEFI, will be even richer than usual, as nowadays the challenges of innovation are ever more important for fashion businesses,” further promises the President of the Fédération Française du Prêt à Porter Féminin.