Doing better is possible!

Helping brands move to more responsible fashion practices has been one of the Fédération’s  core concerns for several years. Our role is to represent these values and assist brands in this ever-accelerating movement.

At the same time, consumer interest in green fashion is constantly growing, inciting brands to launch new initiatives, share more information with their customers, and establish measurable objectives.

Some young brands have been built on these principles and satisfy the expectations of their “consomm’acteurs” [conscientious consumers]. But brands with a more traditional structure have also understood that they need to act. Their difficulty is due to such a vast arena of possible efforts.

To help brands respond to these expectations – reasonable consumption, an adapted, transparent production process, etc. – we’re proud to  announce the launch of Ressources Green, an interactive platform that puts this ecosystem front and centre and gives brands tools for improvement.

There are a multitude of subjects: traceability, sourcing, innovation, and, more generally, advice on strategy. Every recommendation presented on the Ressources Green platform has been studied by each of our 10 experts. These consultants and brand professionals represent distribution, journalism, and institutions, including of course DEFI, a invaluable supporter of the platform.

The commitment to improvement also applies to this new platform. Its mission is to grow over time with the addition of new suggestions for transparency and inclusivity.

We hope that, more than just finding solutions, you’ll be inspired by this source of new propositions. Doing better is possible!

Adeline Dargent 
CSR Manager Fédération Française du Prêt à Porter Féminin