Digital development

The French Federation of Women’s Wear maintains the PAD, Digital Amplification Plan.

More than ever, brands must adapt to new buying behaviors and new commercial expectations. This is why the French Federation of Women’s Wear has decided to reinforce its support by maintaining the PAD, a Digital Amplification Plan.

It allows brands to join an online wholesale platform or to benefit from assistance in structuring and optimizing online retail.

This DAP consists of two parts:

To apply, please register via, on “Digital tools” FFPAPF, and send a description of your project to

Registration until March 15, 2022, submitted to a selection committee.

Pricing conditions and next session on request.

For more information:

Digital development
Digital development