Mode in France

Mode in France* is, depending on the destination or market: a full-fledged trade show, a prospecting mission or a pavilion at a major trade show. These are collective operations, organized in partnership with the Fédération des Industries du Vêtement Masculin, bringing together 6 to 70 French brands of women’s ready-to-wear, accessories and men’s ready-to-wear.

• Mode in France Tokyo: is the reference show for all fashion professionals in Japan. Each edition (February/July) brings together more than 60 French fashion brands and about 1,500 Japanese buyers, showrooms and distributors.
This operation benefits from the Chèque relance export and the support of DEFI.
More information
Contact : Ulla Hertzel / uhertzel@pretaporter.com 

• Mode in France Seoul: is the showroom organized by the International Department of the Federation, once a year. It welcomes about twenty French fashion brands of women’s ready-to-wear, accessories and men’s ready-to-wear (next operation October 2022, then February 2023).
This operation benefits from the Chèque relance export and the support of DEFI.
More information
Contact : Ulla Hertzel / uhertzel@pretaporter.com 

• Mode in France Taipei x ShowroomIn exhibits and allows Taiwanese fashion professionals to discover a unique offer of French fashion and accessories brands. Twice a year, it welcomes about twenty creative fashion brands.
This operation is supported by DEFI.
More information
Contact : Tiffany Fang / tfang@pretaporter.com 

Market Access China by Mode in France is a series of meetings, organized twice a year (February and September), to allow selected brands to present their brand DNA and their collection to potential business partners (showrooms, agents, distributors, buyers…) connected for the occasion, in a short but interactive format. Created successfully in 2020 for Russia, Market Access has turned to China in early 2022.
This operation, 100% customized digital, is supported by DEFI and allows to:

• Test customers at lower risk for brands wishing to develop in new markets
• Boost visibility among Chinese customers
• Present the brand in order to find a local agent or distributor who could exhibit the collections

More information
Contact : Tiffany Fang / tfang@pretaporter.com 

#modeinfrance

*with DEFI support